Your website is the first place potential new customers go to learn more about your busines. Whether you’re a brick-and-mortar dispensary or an online CBD business, you need a functional, good looking website to build credibility with prospective customers. Having an optimized website and online presence makes every other aspect of marketing your business easier.
Your website is a reflection of your company. It’s a platform for you to talk about your business’s mission and philosophy, and also to build trust with prospects and educate them on cannabis and cannabinoids. If you already have a strong brand voice, website designers can help amplify that voice. If you don’t have a strong brand identity, website designers at advertising agencies can help you discover your voice so you can connect with customers.
Traits of a Good Website Designer
Good web designers have an eye for design. Simply put, this means the work they put out will be visually appealing. Pick a designer that has designed websites for cannabis businesses in the past, and look at their portfolio. It isn’t hard to figure out if a website looks good or not, you can look at the websites of other reputable dispensaries or businesses and compare them to the websites in your designers portfolio.
Good website designers are also communicative and willing to take feedback. Make sure whoever you hire includes revisions as part of the website build and is willing to make changes.
For the cannabis industry in particular, website designers need to be up to date on legislation. Make sure your designer knows what state you’re in and is including necessary measures like age verification. If your website designer is also in charge of the on-page content, make sure they avoid making blatant medical claims and are using SEO best practices.
Getting More out of your Website Designer
The best way to get improved results out of your web designer is communication. Be clear about your expectations for the website and what your needs are. The more information you can provide, the better the end product will be. Make sure you keep the website design open enough that you can make changes in the future if you decide to change aspects of your brand.
