PPC or Pay-Per Click is a model of digital advertising where you only pay a fee each time your ad is clicked by a visitor. The SM Services uses Google Ads PPC to drive cannabis traffic right to your website. By utilizing Google Ads and PPC we create a cost effective way to target popular keywords to bring your website to the front page of Google. The SM Services has been running PPC in the dark to prove ourselves in the service over the past 2 years and have experienced dominant results. Schedule a consultation today and find out how you can utilize PPC to get ahead of today’s competitive Cannabis landscape!
In the first 3 months of this cannabis client’s PPC campaign, we tripled our client’s impressions while maintaining an average CTR above 4% and increasing the number of clicks their site receives monthly.
We also secured page #1 ranking via paid google ads for google search on behalf of this client. When working with us, your cannabis PPC ads are shown directly on the Google search engine results pages above organic listings.
An impression is counted each time an ad is visible on a page thus referring to when an ad is seen. We have achieved a higher Impression Share than Weedmaps!
One of the most significant advantages of PPC advertising for cannabis marketing is its ability to deliver immediate results. Unlike organic methods that may take time to gain traction, google ads can generate instant visibility for your brand. As soon as your google ads are approved, they can start appearing at the top of search engine results pages, driving relevant traffic to your website.
We create a customized list of cannabis focused keywords and demographics based on your target shoppers and how they are likely to search for your products.
PPC google ads allow you to pinpoint your audience with surgical precision. Through demographic targeting, geographic location settings, and even device preferences, you can ensure that your google ads are seen by the most relevant potential customers. This targeted approach maximizes the efficiency of your cannabis marketing budget, as you’re not paying for impressions or clicks from users unlikely to convert.
Our strategy helps you rank above competitor dispensaries and show up at the absolute top of page for Google searches. This means your dispensary or ecommerce company will show up above Organic searches, GMB listings, and Google Maps listings. In the fast-paced digital landscape, cannabis consumer behavior and market trends can shift rapidly. Our cannabis marketing agency provides the flexibility to adapt to these changes quickly with daily account management. Whether it’s modifying ad copy, adjusting targeting parameters, or launching new campaigns, PPC google ads allow your cannabis business to stay agile and responsive to evolving market dynamics.
The SM Services marketing agency has a proven method for quickly capturing paid traffic with the right keywords, the right ad groups, and the best strategies for targeting the ideal audience. Advertising cannabis or CBD brands over Google is notoriously difficult, but we’ve adopted a streamlined approach to appealing to searchers, increasing brand and consumer touchpoints, and positioning our clients to reap the rewards.
Our team will need two weeks to establish the campaign and set up a PROPER CANNABIS STRATEGY including landing
We need to gather as much data as we can to learn about how people search for our cannabis brands and dispensaries. This data is used to tailor product decisions, develop informed marketing choices, and to give us a more clear competitor comparison.
We secure the top position using all available extensions, including price, phone call, offer, and call outs. Having ads displayed ONLY during peak times and displaying the right extensions depending on user smartphone or PC also allows us to outrank competitors.
We carefully administrate our paid search campaigns and adjust bids for search terms according to the trending data. This approach ensures more leads, improved paid search visibility, and efficient ad spend. We never take our finger off the pulse of this service due to Google’s tight and ever-changing policies and demanding restrictions.
We pride ourselves in communication and education, reach out to a cannabis digital marketing expert today and see what we can do for you!