Our CEO recently got interviewed and we wanted to share the answers with you here!
Q: Who are you?
A: I’m Steve Knapp, CEO and founder of SM Services.
Q: What does your company do?
A: We’re a digital marketing agency that works primarily with cannabis brands to help differentiate themselves and stand above the competition. We work to get the client exactly what they need to help grow their business. We take an omnichannel approach and provide geo-targeted display advertising, email and SMS marketing, and SEO-driven web development solutions. We’re a forward-thinking agency that emphasizes clear communication, meaningful results, and client retention.
Q: How long has SM Services been around?
A: I founded SM Services in 2018
Q: What is your primary role in the cannabis industry?
A: Externally, we operate as marketers and industry leaders, but internally, we see ourselves as advocates for cannabis and our clients. We care about cannabis and generating meaningful ROI for our clients. We work with clients of all sizes throughout the USA. We work with brands like seedleSs clothing and Gelato. We provide creative solutions to client problems. We work with our clients to identify their brand voice, and we amplify that voice until all their prospective customers hear it.
Q: How long have you been in the cannabis industry?
A: I’ve been in the cannabis industry for a little over 20 years now.
Q: What past projects and accomplishments are you most proud of?
A: Building this business is my highest achievement. I started SM services because I felt that the advertising solutions for cannabis brands were lacking. Our combined experience and knowledge of the cannabis industry helps us maintain a very high client retention rate.
Q: What projects are you currently working on?
A: We’re working on improving the effectiveness of Pay Per Click (PPC) as a whole, establishing Twitter paid cannabis advertising as a lucrative platform for businesses, harnessing the power of AI and utilizing these emerging trends to give our clients a competitive edge over their competition. And lastly, we’re building two new divisions in the company by the end of this year.
Q: What parts of the industry are you most excited about?
A: I’m most excited about the normalization of cannabis. With mainstream acceptance and the rapid action of some states, we’re seeing innovation and creation of new products at an astonishing rate. Highly specialized companies are forming around cannabis as a legitimate industry and making strides toward utilizing cannabis as a recreational and medicinal product.
Q: What parts of the industry are you most concerned about?
A: I’m most concerned about policymakers at the state & national level not seeing eye to eye. Cannabis has gained cultural support in the past decade, but policymakers aren’t meeting their constituents where they are. I’m worried that bureaucracy will take priority over local businesses and communities.
Q: How old were you the first time you smoked and who did you get it from?
A: The first time I smoked I was twelve years old, I got it from one of my cousins!
Q: What is your favorite way to medicate?
A: Unfortunately for my lungs, I love smoking. They really need a break.
Q: What is the craziest place you’ve smoked?
A: One time I smoked in my tack coach’s office while he was out on the field.
Q: What are your go-to munchies after you get high?
A: Fruit – it’s the best cottonmouth killer.
Q: If you could smoke with anyone dead or alive, who would it be?
A: It’s gotta be Snoop Dogg, man.