Best Practices

From the Experts in CBD and Cannabis Culture

SM Services is the perfect partner for your dispensary or cannabis/CBD brand. From SEO and display advertising to email and SMS marketing, we drive traffic to your website and through your store’s front door!

The Omnichannel Approach

With so many platforms to market yourself, how can you pick just one? When it comes to capturing an audience and keeping them engaged, the omnichannel approach seems to be the only logical option for a variety of reasons: 

  • Consistent branding across every device
  • Lower CPA (Cost Per Action)
  • Increase consumer touchpoints
  • Higher Visibility
  • Drive sales and traffic

Geo-Targeting Ads

how it works

Radius Advertising

Setting up a radius around your physical location and delivery area helps target your customers when they’re likely to buy.

Competitor Advertising

Increase your market share by targeting customers near your direct competition with custom ads built to convert.


Retargeted ads have a higher conversion rate and can drive customers back to your store multiple times.

Your ads are seen on top Sites and apps

Search Engine

Take the guesswork out of ranking on major search engines. Search Engine Optimization (SEO) is not just finding popular keywords. It’s a constant process of fine-tuning and optimizing your company website to deliver maximum customers, conversions, and value.
Higher rankings on the most popular search engines

Email Marketing

Let us create and schedule click-worthy emails that can make the customers on your email list aware of new products, discounts, and other services. This form of marketing can also be used as an ongoing soft sell to educate your audience on the value of your brand or keep them engaged between purchases.

SMS Marketing

While most of us know the term “SMS,” did you know it stands for “short message service?” Let us draft and schedule eye-catching and witty messages to send to both your loyal and new customer base that will alert them about campaigns, promotions, news, updates, and more.
PPC dispensary

Google Search Ads (PPC)

PPC or Pay-Per Click is a model of digital advertising where you only pay a fee each time your ad is clicked by a user. The SM Services uses Google Ads PPC to drive cannabis traffic right to your website. By utilizing Google Ads and PPC we create a cost effective way to target popular keywords to bring your website to the front page of Google.

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