Advertising online is a must for any cannabis brand. Customers across the nation are interested in finding your business. However, this can only happen if your website is designed to maximize organic traffic with search engine optimization and data collection.
This all starts with developing a customized marketing plan for cannabis brand development. SEO, or search engine optimization, is not just keywords anymore. Instead, it is a complicated set of factors that are used in an algorithm to determine the relevance of your site to a keyword or phrase used in a search engine.
At SM Services, we have the experience to create comprehensive cannabis SEO strategies that are unique to your target audience and your products. Through the strategic use of SEO, your business website moves up the SERP (search engine results pages), ensuring your customers see your name first when they search for cannabis culture services or products.
Today, most people find out about new products, businesses, and services through online advertising. And of course, this includes those looking for CBD and cannabis products online. Including geo-targeted display ads as part of a robust digital advertising campaign is a practical and effective way to significantly boost your website and webpage visibility.
In general, cannabis geo-targeted display ads are more difficult to position due to various laws about advertising this product between different states, and even between Canada and the United States. However, at the SM Services, we work with a vast publishing network that is LDA compliant to ensure our ads are presented to audiences of the appropriate age range.
It is also possible to focus on geo-targeting / display ads that promote your business and brand and not a specific product.
Let our team work with you to determine the best options in online cannabis brand advertising to reach your target audience. Contact our cannabis advertising firm today to schedule a free consultation and get started.