Email Marketing for Cannabis Culture

Leverage your website traffic by collecting emails from your visitors! The team at SM can help you engage with customers using branded cannabis emails to stay top-of-mind every week. Cannabis and CBD Email marketing is a great way to drive online sales, generate interest in new products and announcements, and reinforce customer loyalty in today’s competitive cannabis culture!

Email Marketing Remains Relevant in
Modern Cannabis Culture

Cannabis email marketing remains one of the most effective mediums for delivering content to customers, and knowing how effective a campaign is depends on the KPIs you’re tracking. The metrics you collect allow you to tweak your strategy in accordance with your customers’ latest expectations.

How does one measure success for a cannabis email marketing campaign? Your primary KPI’s (key performance indicators) are open rates, click-through rates, and unsubscribe rates. These are important metrics to pay attention to!

Cannabis email marketing has a big ROI for CBD and cannabis culture, with some estimates showing as much as $38 return for every $1 spent on a campaign. If you want to take advantage of this kind of return, you’ll need to keep up to date with the latest trends and behaviors of your customers.

cannabis sales funnel for cannabis email marketing

Robust Campaign Reporting

The SM Services relies on trusted campaign management software that integrates with your website to collect emails and track successful sales and customer conversions. With robust management dashboards like Klaviyo, Mailchimp, and other resources at our disposal, we can provide efficient campaign management, automated email sending, and actionable insights to strengthen your campaign and better utilize your website traffic! 

Set up unique email automation for dispensaries and send out Welcome flows, Abandoned cart flows, Browse abandonment flows and much more. SM Services makes sure we stay in front of customers and keep them coming back.

email marketing for cbd companies

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Where We Can Help

seo for dispensaries

If you have a low delivery rate for campaign emails, you’ll want to clean up your subscriber lists. Or, if you have a poor conversion rate, you will need to work to improve your CTA and content strategy. Similarly, if your unsubscribe rates are steadily rising, your entire approach may require drastic intervention.

Ideally, each type of insight will prompt a small change in your marketing approach, either for a specific campaign or as a whole. By tracking the most successful campaigns you’ve run in the past, you can ensure future campaigns utilize all of the lessons you’ve already learned. 

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