Leverage your website traffic by collecting emails from your visitors! The team at SM can help you engage with customers using branded emails to stay top-of-mind every week. Email marketing is a great way to drive online sales, generate interest in new products and announcements, and reinforce customer loyalty!
Email marketing remains one of the most effective mediums for delivering content to customers, and knowing how effective a campaign is depends on the KPIs you’re tracking. The metrics you collect allow you to tweak your strategy in accordance with your customers’ latest expectations.
How does one measure success for an email marketing campaign? Your primary KPI’s (key performance indicators) are open rates, click-through rates, and unsubscribe rates. These are important metrics to pay attention to!
Email marketing has a big ROI for companies, with some estimates showing as much as $38 return for every $1 spent on a campaign. If you want to take advantage of this kind of return, you’ll need to keep up to date with the latest trends and behaviors of your customers.
The SM Services relies on trusted campaign management software that integrates with your website to collect emails and track successful sales and customer conversions. With robust management dashboards like Klaviyo, Mailchimp, and other resources at our disposal, we can provide efficient campaign management, automated email sending, and actionable insights to strengthen your campaign and better utilize your website traffic!
If you have a low delivery rate for campaign emails, you’ll want to clean up your subscriber lists. Or, if you have a poor conversion rate, you will need to work to improve your CTA and content strategy. Similarly, if your unsubscribe rates are steadily rising, your entire approach may require drastic intervention.
Ideally, each type of insight will prompt a small change in your marketing approach, either for a specific campaign or as a whole. By tracking the most successful campaigns you’ve run in the past, you can ensure future campaigns utilize all of the lessons you’ve already learned.