Advertising online is a must for any delivery service. Customers in your local area, or those choosing to shop online, are interested in having products conveniently delivered to their doorstep. It’s important to have the right sales funnel set up to capture data from your audience, then target them with a strategic campaign.
This all starts with developing a customized marketing plan for today’s competitive cannabis culture. SEO, or search engine optimization, is not just keywords anymore. Instead, it is a complicated set of factors that are used in an algorithm to determine the relevance of your site to a keyword or phrase used in a search engine.
At SM Services, we have the experience and expertise to create comprehensive SEO strategies that are unique to your target audience and your local delivery service. Through the strategic use of SEO, your business website moves up the SERP (search engine results page), ensuring your customers see your name first when they search for cannabis products or local delivery service providers.
Let us create and schedule click-worthy emails that can make the customers on your email list aware of new products, discounts, and other delivery-related services. This form of marketing can also be used as an ongoing soft sell to educate your audience on the value of your brand or keep them engaged between purchases.
Today, most people find out about new products, businesses, and services through online advertising. And of course, this includes those looking for the delivery of CBD and cannabis products. Including geo-targeted display ads as part of a robust delivery service campaign is a practical and effective way to significantly boost your website and webpage visibility.
In general, cannabis geo-targeted display ads are more difficult to position due to various laws about advertising this product between different states, and even between Canada and the United States. CBD display ads, due to the legal ability to sell and buy CBD in all states and across countries, are highly effective. This is why it is common to see hemp Facebook ads in your feed while cannabis ads are not supported on the platform.
Let our team work with you to determine the best options in delivery service advertising to reach your target audience. Contact our cannabis advertising firm today to schedule a free consultation and get started.