SMS, otherwise known as short message service, is a modern marketing tactic that involves automated texts being sent to a large contact list of phone numbers. While this messaging is strictly regulated by CTIA and the FCC, we’re able to share cannabis or CBD-focused messaging to your customer contact list.
Text messaging sent via SMS does have to include certain features, such as the ability to automatically “opt-out” whenever these messages are no longer desired. Additionally, certain cannabis and cbd-focused terms like “flower” and “marijuana” are not permitted, so clever and creative phrasing is a must when it comes to writing texts for an SMS campaign.
At The SM Services, we recommend messaging your customers no more than once per week, as it’s important not to annoy an audience with daily messaging. We can offer special pricing for clients looking to send texts more frequently.
During an SMS campaign, it’s also critical to pay attention to opt-out trends. If opt-outs are low, it’s a great time to get a message out! If we detect a rapid rise in the amount of opt-outs, we will recommend that clients permit more time in between each text blast to prevent annoying their customer base.
Modern marketers agree that text messaging has significantly increased revenue generation for their clients – and many have noted that SMS marketing has performed better than other marketing channels, illustrating why brands are increasingly investing in SMS as an integral part of their overall marketing strategy.
It’s important to personalize your company’s text messaging based on the actions your subscribers take, as well as when and where your text messages are delivered. At The SM Services, we use timezone-based sending to ensure texts are delivered at the right time for specific region. Keeping your opt-in rate as high as possible ensures that your audience is receptive and engaged.