SEO (search engine optimization) is the foundation of every successful business’s online presence and a cornerstone of digital marketing. Most people don’t scroll past the first few search engine results, so ranking highly for the cannabis keywords your potential customers are searching for is the best way to get in front of them. SEO helps your dispensary’s website rank higher than your competition in searches made on Google, Bing, and Yahoo! SM Services creates custom Cannabis SEO strategies tailored to your dispensary or ecommerce company’s needs. This drives organic traffic to your website and improves brand awareness across your local community and nationwide.
This is a heavy lifting month. We will do a deep dive on your website, create a list of keywords and a strategy to incorporate those keywords onto your website along with any other optimizations we identify. The first month is a discovery month that lays a solid foundation for the rest of your campaign so you can build healthy traffic to your website.
Getting started with SEO for your dispensary or ecommerce website is simple. Here’s how it works:
Your brand is unique, and we make sure to tailor your cannabis marketing strategy and optimize your content using keywords that fit your brand voice. Our goal is to empower cannabis brands with a strategic keyword strategy that enhances their online visibility, drives organic traffic, and fosters brand recognition in this dynamic and highly competitive landscape. SM Services takes a comprehensive approach to keyword research and optimization for cannabis brands. Dispensaries, ecommerce CBD companies, and other cannabis and hemp brands face unique challenges when it comes to search engine rankings and maintaining compliance with payment processors and website hosts.
We keep up with the latest trends, regulations, and news in the cannabis sector to ensure keyword relevance and compliance. Our process begins with a thorough analysis of the target audience and their search behaviors. Leveraging cutting-edge SEO tools, we identify high-traffic and low-competition keywords specific to your brand’s offerings. Google’s search engine algorithm and the rules around cannabis and hemp are constantly changing. We stay on top of this and alter your keywords as needed to make sure your website and content is ahead of your competitors.
On-Page optimization is everything we do for your website that can be seen by a potential customer as well as search engine crawlers. On-Page optimization is the implementation of the SEO strategy we put together for you. We place the cannabis keywords we discover in our onboarding process on your website in your page titles, headings, and content. . Additionally, page optimization focuses on improving site speed, mobile responsiveness, and user experience, factors that search engines prioritize when ranking websites.Google looks favorably on websites that add fresh content and fix webpages that visitors don’t engage with. We add SEO-rich product descriptions that help crawlers identify the purpose of your web page so they can recommend it to people looking for your products, and also to provide more information to your customers before they commit to a purchase. This is beneficial to your websites health in terms of SEO, and it also helps build trust with your website visitors. We make it easy for dispensaries and ecommerce brands to understand Cannabis SEO and work with them to reach more customers.
An underappreciated part of SEO is building a strong portfolio of backlinks. Backlinks are links directing visitors from one website to another and are seen by search engines like Google as a vouch or vote of confidence. As part of your cannabis SEO strategy, our team helps build a portfolio of backlinks including links in reputable business directories and cannabis specific directories. This helps increase your business’s reputability and likelihood of ranking on the first page of Google and Bing.
We provide full access to all of the tracking data we have on your cannabis SEO campaign. If you don’t have a google analytics account for your dispensary or ecommerce company, we will set one up for you as part of our onboarding process. If you already have a google analytics account, we will connect it to our cannabis SEO dashboard so you can look at your organic traffic and keyword rankings in one convenient dashboard. From keyword ranking by position and page to traffic analysis and visitor habits, we provide strategic insight into your website visibility, maximizing user engagement and organic traffic potential.
We send out a report on the status of your campaign via email once a week, and we check in regularly to strategize with you to make it easier for search engine crawlers and real people to find your website.
Draw in the organic traffic that your business has always deserved with SEO expertise and campaign optimization from the cannabis SEO experts at The SM Services.
Organic traffic is the lifeblood of your website. The higher your search engine ranking, the more traffic your website receives. At The SM Services, we enhance your website with keywords and core SEO in all of the places that Google, Bing, and Yahoo crawlers expect them to be.
Your personal account manager will perform in-depth keyword research to improve your brands searchability.
The SM Services stays up to date with the ever-changing game of SEO. Our off-page optimization allows search engines to better understand the purpose of your website to improve your keyword ranking!
Our team will develop informational and keyword rich content for your webpages and blog. Ensuring search engines are aware of your brand and all you have to offer!
Let search engines know you are a reputable source! We help you build a powerful backlink portfolio to enhance your domain rating!
Keep your ranking! Half the battle is getting your brand ranking for page one, now we need to make sure competitors don’t beat us in search rankings with ongoing page optimization and a new SEO Strategy every 6 months!