Today, most people find out about new products, businesses, and services through online advertising. And of course, this includes those looking for CBD and cannabis products. Including geo-targeted display ads as part of a robust dispensary advertising campaign is a practical and effective way to significantly boost your website and webpage visibility.
In general, cannabis geo-taregted display ads are more difficult to position due to various laws about advertising this product between different states, and even between Canada and the United States. CBD display ads, due to the legal ability to sell and buy CBD in all states and across countries, are highly effective. This is why it is common to see hemp Facebook ads in your feed while cannabis ads are not supported on the platform.
It is also possible to focus on dispensary geo-targeting / display ads that promote your business and brand and not a specific product. For many dispensaries, this is the ideal solution as it avoids the possible issues with cannabis ego-taregting / display ads while still offering the benefit of quality branding for your business.
Let our team work with you to determine the best options in dispensary advertising to reach your target audience. Contact our dispensary advertising firm today to schedule a free consultation and get started.
Advertising online is a must for any dispensary. Customers in your local area, or those choosing to shop online, are interested in finding your business. However, this can only happen if your website is designed to maximize organic or paid search engine results that are carefully selected to match your dispensary marketing plan.
This all starts with developing a customized marketing plan for dispensary SEO. SEO, or search engine optimization, is not just keywords anymore. Instead, it is a complicated set of factors that are used in an algorithm to determine the relevance of your site to a keyword or phrase used in a search engine.
Tapping into the modern cannabis culture requires analytical expertise and a detailed sales funnel. SEO lays the groundwork for these efforts by driving a steady flow of traffic from new website visitors searching for your dispensary, your products, or your brands.
At SM Services, we have the experience and expertise to create comprehensive cannabis culture strategies that are unique to your target audience and your products. Through the strategic use of SEO, your business website moves up the SERP (search engine results page), ensuring your customers see your name first when they search for cannabis or hemp products.