As search engine algorithms have changed over time, the focus on keyword density and specific keywords has dropped in importance, while the focus on relevant, factual, and content-rich information on a website has increased.
With this new structure for the algorithms, websites that have content-rich areas such as detailed descriptions, articles, and blogs on their site will move up through the search engine result pages (SERPs), while websites with limited content will fall down the list.
The Value of Content
While search engine ranking is a critical aspect of your business success, content is also valuable for your customers. Your business website becomes an authority by adding content that is informative, original, and addresses concerns, questions, or information helpful to your target audience.
Consumers looking for information on CBD or THC products want to have a trusted source. When a cannabis or hemp business provides that information and becomes an authority and trusted source, customers tend to buy from that website.
Consumers looking for information on CBD or THC products are typically interested in learning more and making an informed decision to purchase. Creating original blogs and articles that are posted on your site with links to other authority sites further boosts the chances of being seen as the go-to website on CBD and THC.
Content marketing is not about sales, it is focused on providing information and helping existing and potential customers understand the benefits of your products. It is also a great way to bring customers from social media sites to your website, further developing your company’s reach.
Let the cannabis marketing experts at SM Services manage your CBD and Cannabis SEO. To learn more, call us at 480-626-2608 to discuss your needs.