SEO or search engine optimization is used to create websites that rate as close to the top of the search engine results as possible. The search engine providers, including Google, Bing, Yahoo, and others, use a specific algorithm to rank how a website is positioned on the page due to a number of different factors.
However, keywords represent only one area that the search engine algorithms target. There are a number of Cannabis SEO Tips and other strategies that can be used to create dispensary SEO that moves the website up the organic search engine results page.
Keywords
The choice of specific keywords in any CBD & Cannabis SEO or dispensary SEO is a central component of the marketing plan. Keywords can be short or longer phrases, geographic locations (local SEO), and they should include what your customers use to search for the products and services you offer.
Keep in mind, dispensary SEO must also meet all state and federal laws around medical marijuana and CBD product marketing. This varies based on the state and the type of cannabis and CBD products that are legal. It’s illegal to market certain dispensary products to people under the age of 21, so be sure to keep this in mind when you’re creating your dispensary SEO keywords and building your website.
Content
Adding quality content is a highly effective way to improve both local or chain dispensary website ranking. Quality content is timely, relevant, and offers original information that is of value to your customers.
Great content includes blogs, articles, YouTube videos, or other ways to provide information. Posting these to your website and moving your customers from social media to your website helps improve website ranking.
Optimizing the website for performance, effective backlinks, monitoring traffic, and promoting the dispensary off-page are all essential components of effective SEO.Cannabis
