Ensuring a robust online presence is essential for any CBD business’s CBD marketing strategy, and a key contributor to having good CBD SEO is maintaining your Google My Business (GMB) listing. This plays a pivotal role in local search visibility. For brick and mortar businesses, your GMB listing gives your CBD SEO a leg up on online-only retailers, even ones with GMBs. Anyone searching for “near me” keyphrases will get results based on their IP and geolocation. If you are a brick and mortar CBD store and you don’t have a Google My Business listing, you’re leaving traffic on the table.
As experts in CBD marketing, SM Services understands the significance of optimizing your GMB listing to attract potential customers actively searching for CBD products or services. In this guide, we’ll delve into the best practices for managing your CBD GMB listing, helping you elevate your online presence and CBD marketing efforts to reach more buyers.
Optimizing Your Business Information
Part of a good CBD marketing strategy is letting people know when they can buy from you.Before GMB existed, businesses would list their store hours in their window or local listings like yellowpages.To kickstart your GMB optimization journey, begin by ensuring your business information is accurate and up-to-date. This includes your business name, address, and phone number (NAP). Select the most relevant business category and subcategories to enhance search relevance. Most CBD related businesses list themselves as herbal medicine stores or cannabis stores.
Leveraging High-Quality Visuals
Another important aspect of your CBD marketing strategy is how you present your brand. Your GMB profile will be many first time customers’ first impression of your business. Having a professionally taken picture of your brick and mortar location or a high resolution logo will make your business more professional in the eyes of potential customers and Google. Having additional photos also helps with your CBD SEO as photos are a key indicator of an active listing in Google’s eyes.
Encouraging Customer Reviews
Customer reviews are a powerful tool for building trust and credibility. Actively seek reviews from satisfied customers and respond promptly to both positive and negative feedback. Highlight positive reviews on your GMB listing, and use negative feedback as an opportunity to showcase your commitment to customer satisfaction. Google rewards active GMB profiles that respond to feedback frequently, and many shoppers use GMB reviews as a gauge of how trustworthy a business is. Think about your own shopping and searching habits. Would you eat at a restaurant with no reviews, or one with a few bad reviews but no good reviews or responses from the owner? Moreover – a good CBD marketing strategy incorporates positive reviews in marketing material. You can use reviews as an opportunity to boost your CBD SEO by including reviews that mention keywords.
Utilizing Attributes for CBD Businesses
Adding attributes to your GMB profile can help you stand out from other CBD businesses that don’t put as much effort into their CBD marketing efforts. Attributes are like badges that you can assign to your own profile. This includes accessibility attributes like wheelchair accessibility, or “crowd attributes” like adult only or LGBTQ+ friendly. Using these attributes can help customers from different groups find your business, and it helps Google recommend your business to those groups.
Implementing CBD SEO Best Practices
Your GMB profile, particularly your business description, is another place where you can implement CBD SEO to boost search rankings. Including a keyword rich description and keywords in your responses to customers help you rank for those keywords.
Utilizing Google My Business Posts
Google My Business Posts are an excellent way to engage with your audience. Create compelling and informative posts that showcase your latest products, promotions, or industry insights. Incorporate a clear call-to-action and ask questions to encourage user engagement.
Staying Compliant with Policies and Regulations
Google and CBD have a tenuous relationship, and things are constantly changing. Ensure all content on your GMB listing complies with local and federal regulations. Regularly review and update your listing to align with any policy changes, safeguarding your online presence.
Monitoring Insights and Analytics
GMB insights provide valuable data on user engagement, search queries, and customer actions. Regularly analyze these metrics to gain insights into your listing’s performance. Use the data to make informed decisions and continually optimize your GMB listing for better results.
Effectively managing your CBD Google My Business listing is an ongoing process that requires attention to detail and a commitment to staying current with industry trends. If you do it correctly, it can be a boon to your CBD marketing efforts and greatly enhance your CBD SEO. By implementing the best practices outlined by SM Services, you’ll not only enhance your local search visibility but also establish a strong online presence that resonates with your target audience. Elevate your CBD business to new heights with a meticulously managed GMB listing.