Our Services
Web Development
Website Development for Today’s Businesses and Brands
Building a brand new business from the ground up? Start your journey into the digital marketplace with The SM Services! We build mobile-friendly, seo-optimized websites that present your brand with the impact it deserves!
Website Development for the Modern Marketplace
Whether you’re a brand new business looking for a website for the very first time or you’re looking for a dynamic redesign, The SM Services offers comprehensive website development for all of your business or brand needs. We’re experienced in building sites to Google’s Best Practices, and we’re driven to make the experience convenient throughout the process and rewarding once your website is live!
If you’re looking for a website that includes a sensible e-commerce solution, SM Services can help you select the best one for your exact business needs. It’s critical for websites to convert traffic into customers, so we’ll design, develop, and launch a beautifully branded website that helps you make a name for yourself in your well-established or emerging industry.
Whats Included
- Complete website development from start to finish, with support purchasing a domain, finding a hosting provider, and launching the website once it’s complete
- Responsive design ensures your website looks its best on mobile, tablet, desktop, or full screen size
- Website up to 10 pages
- Initial SEO implementation to ensure your website starts ranking in search engines from Day 1
- Email Capture functionality to convert traffic into leads for an email campaign
- Speed optimization to ensure your website ranks competitively and to Google’s universal speed standards
- Initial website build process with a dedicated account manager. One round of revisions included
- Interactive website tabs and a clear call-to-action to influence visitor behavior and reduce site bounces
- Custom features including product slideshows, contact forms, image galleries, case studies, blog, and social media integration
Search Engine Optimization (SEO)
Cutting Edge SEO for Businesses and E-Commerce
SEO (search engine optimization) is the foundation of every successful business’s online presence and a cornerstone of digital marketing. Most people don’t scroll past the first few search engine results, so ranking highly for the keywords your customers are searching for is the best way to get in front of them. SEO helps your company’s website rank higher than your competition in searches made on Google, Bing, and Yahoo!
The SM Services creates custom SEO strategies tailored to your business and e-commerce company’s needs. This drives organic traffic to your website and improves brand awareness across your local community and nationwide.
Keyword Research
Your brand is unique, and we make sure to tailor your marketing strategy and optimize your content using keywords that fit your brand voice. Our goal is to empower clients and brands with a strategic keyword strategy that enhances their online visibility, drives organic traffic, and fosters brand recognition in this dynamic and highly competitive landscape. SM Services takes a comprehensive approach to keyword research and optimization for all of our client brands regardless of their industry.
On-Page Optimization
On-Page optimization is everything we do for your website that can be seen by a potential customer as well as search engine crawlers. On-Page optimization is the implementation of the SEO strategy we put together for you. We place campaign keywords on your website in your page titles, headings, and content. Additionally, page optimization focuses on improving site speed, mobile responsiveness, and user experience, factors that search engines prioritize when ranking websites.
Link Building
An underappreciated part of SEO is building a strong portfolio of backlinks. Backlinks are links directing visitors from one website to another and are seen by search engines like Google as a vouch or vote of confidence. As part of your local or national SEO strategy, our team helps build a portfolio of backlinks including links in reputable business directories and industry-specific directories. This helps increase your business’s reputability and likelihood of ranking on the first page of Google and Bing..
Complete Campaign Transparency
We provide full access to all of the tracking data we have on your SEO campaign. If you don’t have a Google Analytics account for your business or e-commerce company, we will set one up for you as part of our onboarding process. If you already have a Google Analytics account, we will connect it to our SEO dashboard so you can look at your organic traffic and keyword rankings in one convenient dashboard. From keyword ranking by position and page to traffic analysis and visitor habits, we provide strategic insight into your website visibility, maximizing user engagement and organic traffic potential.
We send out a report on the status of your campaign via email once a week, and we check in regularly to strategize with you to make it easier for search engine crawlers and real people to find your website.
Draw in the organic traffic that your business has always deserved with SEO expertise and campaign optimization from the experienced SEO experts at The SM Services.
Programmatic Display
GEO-Targeting / Display Advertising
Get your digital ads in front of customers with a proven interest in your products or services! With GEO-Targeting / display advertising from The SM Services, you can leverage digital impressions to secure clicks, online sales, and even store walk-ins if you have a physical location that your customers or clients can visit!
Tap Into Your Audience with GEO-Targeting
GEO-Targeting / display advertising is perfect for boosting brand awareness and product visibility. It allows businesses and brands to target a specified audience with creative ads that are relevant to their interests.
Advantages For Your Business
- 400 million unique opt-ins
- Less restricted ad guidelines
- Target known demographics and customers
- Reach beyond your industry’s echo chamber
- Banner ads can include videos
- Engage your competitor’s customers
Extensive Tracking Capabilities
Raw numbers speak for themselves when it comes to digital marketing. The SM Services offers exclusive access to personalized campaign tracking dashboards that provide robust performance data, making it easy to identify trends, address low-performing segments, or capitalize off of what works.
Our geo-targeting / display ads drive traffic, product awareness, store walk-ins, and most importantly, your sales. Start empowering your business marketing efforts with professional insight and advanced technology from The SM Services team!
PPC
PPC Google Ads
PPC or Pay-Per-Click is a model of digital advertising where you only pay a fee each time your ad is clicked by a visitor. The SM Services uses Google Ads PPC to drive active shoppers and live traffic right to your website. By utilizing Google Ads and PPC, we create a cost-effective way to target popular keywords to bring your website to the front page of Google. The SM Services has been running PPC in the dark to prove ourselves in the service over the past 2 years and have experienced dominant results. Schedule a consultation today and find out how you can utilize PPC to get ahead of today’s competitive digital landscape!
Learn More About PPC Advertising for Your Industry
An impression is counted each time an ad is visible on a page thus referring to when an ad is seen. We have achieved a higher Impression Share than multi-million dollar conglomerates advertising in the same industry space!
One of the most significant advantages of PPC advertising for marketing is its ability to deliver immediate results. Unlike organic methods that may take time to gain traction, google ads can generate instant visibility for your brand. As soon as your google ads are approved, they can start appearing at the top of search engine results pages, driving relevant traffic to your website.
Tailored Keyword Strategy
We create a customized list of industry-focused keywords and demographics based on your target shoppers and how they are likely to search for your products.
PPC google ads allow you to pinpoint your audience with surgical precision. Through demographic targeting, geographic location settings, and even device preferences, you can ensure that your google ads are seen by the most relevant potential customers. This targeted approach maximizes the efficiency of your marketing budget, as you’re not paying for impressions or clicks from users unlikely to convert.
Our strategy helps you rank above competitor organizations and show up at the absolute top of page for Google searches. This means your local business or ecommerce company will show up above organic searches, GMB listings, and Google Maps listings. In the fast-paced digital landscape, consumer behavior and market trends can shift rapidly. Our marketing agency provides the flexibility to adapt to these changes quickly with daily account management. Whether it’s modifying ad copy, adjusting targeting parameters, or launching new campaigns, PPC google ads allow your business to stay agile and responsive to evolving market dynamics.
Email Marketing
Email Marketing for the Modern Age
Leverage your website traffic by collecting emails from your visitors! The team at SM can help you engage with customers using branded emails to stay top-of-mind every week. Email marketing is a great wat to drive online sales, generate interest in new products and announcements, and reinforce customer loyalty in today’s competitive marketplace.
Email Marketing Remains Relevant in Modern Culture
Email marketing remains one of the most effective mediums for delivering content to customers, and knowing how effective a campaign is depends on the KPIs you’re tracking. The metrics you collect allow you to tweak your strategy in accordance with your customers’ latest expectations.
How does one measure success for a targeted email marketing campaign? Your primary KPI’s (key performance indicators) are open rates, click-through rates, and unsubscribe rates. These are important metrics to pay attention to!
Email marketing has a big ROI for businesses and e-commerce brands alike, with some estimates showing as much as $38 return for every $1 spent on a campaign. If you want to take advantage of this kind of return, you’ll need to keep up to date with the latest trends and behaviors of your customers.
Robust Campaign Reporting
The SM Services relies on trusted campaign management software that integrates with your website to collect emails and track successful sales and customer conversions. With robust management dashboards like Klaviyo, Mailchimp, and other resources at our disposal, we can provide efficient campaign management, automated email sending, and actionable insights to strengthen your campaign and better utilize your website traffic!
Set up unique email automation for your business and send out Welcome flows, Abandoned cart flows, Browse abandonment flows and much more. SM Services makes sure we stay in front of customers and keep them coming back.
Where We Can Help
If you have a low delivery rate for campaign emails, you’ll want to clean up your subscriber lists. Or, if you have a poor conversion rate, you will need to work to improve your CTA and content strategy. Similarly, if your unsubscribe rates are steadily rising, your entire approach may require drastic intervention.
Ideally, each type of insight will prompt a small change in your marketing approach, either for a specific campaign or as a whole. By tracking the most successful campaigns you’ve run in the past, you can ensure future campaigns utilize all of the lessons you’ve already learned.
Choose Advertising that Fits You
Start marketing smarter, with our advertising machine-learning software. Browse our core advertising channels to find a solution that will take your business to the next level in today’s competitive world.
