A complex, technical, and attention-grabbing sector? That description applies to both cannabis and marketing. But many cannabis insiders aren’t equally versed on the ins and outs of effective marketing campaigns. Whether you run a B2B or B2C business, connecting effectively with customers requires a fair bit of know-how and understanding of the digital advertising landscape.
It’s easy to think a DIY approach to marketing your business will get customers in the door, but organic growth is easier said than done. Here are five common marketing mistakes and how you can avoid these pitfalls to get your brand in front of the right people…Read More