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Email Marketing for the Modern Age 

Leverage your website traffic by collecting emails from your visitors! The team at SM can help you engage with customers using branded emails to stay top-of-mind every week. Email marketing is a great wat to drive online sales, generate interest in new products and announcements, and reinforce customer loyalty in today’s competitive marketplace. 

Digital Marketing Agency, Marketing Firms, Marketing Agencies, Digital Agency, Ecommerce Marketing.

Email Marketing Remains Relevant in Modern Culture 

Email marketing remains one of the most effective mediums for delivering content to customers, and knowing how effective a campaign is depends on the KPIs you’re tracking. The metrics you collect allow you to tweak your strategy in accordance with your customers’ latest expectations.

How does one measure success for a targeted email marketing campaign? Your primary KPI’s (key performance indicators) are open rates, click-through rates, and unsubscribe rates. These are important metrics to pay attention to!

Email marketing has a big ROI for businesses and e-commerce brands alike, with some estimates showing as much as $38 return for every $1 spent on a campaign. If you want to take advantage of this kind of return, you’ll need to keep up to date with the latest trends and behaviors of your customers.

Robust Campaign Reporting 

The SM Services relies on trusted campaign management software that integrates with your website to collect emails and track successful sales and customer conversions. With robust management dashboards like Klaviyo, Mailchimp, and other resources at our disposal, we can provide efficient campaign management, automated email sending, and actionable insights to strengthen your campaign and better utilize your website traffic! 

Set up unique email automation for your business and send out Welcome flows, Abandoned cart flows, Browse abandonment flows and much more. SM Services makes sure we stay in front of customers and keep them coming back.

Where We Can Help 

If you have a low delivery rate for campaign emails, you’ll want to clean up your subscriber lists. Or, if you have a poor conversion rate, you will need to work to improve your CTA and content strategy. Similarly, if your unsubscribe rates are steadily rising, your entire approach may require drastic intervention.

Ideally, each type of insight will prompt a small change in your marketing approach, either for a specific campaign or as a whole. By tracking the most successful campaigns you’ve run in the past, you can ensure future campaigns utilize all of the lessons you’ve already learned.

Choose Advertising that Fits You

Start marketing smarter, with our advertising machine-learning software. Browse our core advertising channels to find a solution that will take your business to the next level in today’s competitive world.

Digital Marketing Agency, Marketing Firms, Marketing Agencies, Digital Agency, Ecommerce Marketing.
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