Responsive website design is increasingly important for all types of businesses and ecommerce sites. In simple terms, a responsive website is developed to display optimally on any size of screen.
This includes desktop monitors, laptops, tablets, and other types of devices, including the various options in smartphones. This is essential in the cannabis marketing industry as so many consumers looking for these products use mobile devices. Across all shopping online, buying from a mobile device accounts for three out of every four dollars consumers spend.
Understanding the Technology
One important consideration for responsive design is what will be displayed on the different screen types. It is essential to understand that it is not about expanding or shrinking the content universally but making the content relevant and legible on various devices.
This means an individual looking at your responsive design website on a desktop or laptop will have access to more information, including text, buttons, and graphics, than someone looking at the website on a smartphone. The responsive website design team will work closely with you to ensure the relevant information about your cannabis dispensary is available to current and potential customers on any device.
Making it Functional
In addition to visual appeal and branding, a responsive website offers end-users, or your customers, a functional website. This includes the ability to quickly place online orders, look at their cart, review your products, and even have delivery integration and payment methods available to meet your business’s and your customers’ needs.
If your cannabis dispensary website could use a minor touch up or even a full-scale facelift, get in touch with the professionals at SM Services. We’re ready to help you take advantage of a fully responsive dispensary website and help you maintain it!