When it comes to SEO strategies, what you don’t know will cost you money. At SM Services, we specialize in CBD & Cannabis SEO strategies. This means that we stay on top of what is allowed for advertising online and what SEO terms can be used in cannabis advertising to bring in your target market.
There are several important SEO tips for the cannabis business. Perhaps the most important one is understanding that this is not a do-it-yourself project. It is also important to understand that simply copying or slightly modifying information on other cannabis websites is ineffective and it will harm your search engine ranking position.
Steep Learning Curve
Developing an SEO strategy requires a structured approach that starts with research. This research includes the terms the target audience is using to find your products and the terms they are using to get to your competitor’s site. By understanding how to do this research, you can pinpoint the exact keywords that result in the highest investment return for advertising and your website.
SEO Algorithms Change Continually
A significant issue for many people attempting a do-it-yourself SEO strategy is the constant change in the algorithms. Dispensary SEO specialists like SM Services use the latest algorithms to create content for websites and social media posts that provide top results.
Old Websites are Problematic
SEO is not a one-and-done process. In fact, older websites may already be hurt by outdated SEO strategies. If you notice a decline in the number of new users to your website or a drop in website sales, working with a cannabis marketing agency like SM Services and completing an SEO audit can be very helpful in knowing what needs to be updated, modified, or changed.
The SM Services even offers web design for dispensaries or cannabis brands looking for an updated digital presence!
To find out more about SEO, call on the team at SM Services. We are available at 408-626-2608.
