Month: November 2021

The complicated legal status of cannabis across the United States makes it difficult for companies trying to market their products. This is true for medical marijuana, recreational cannabis, or even the many different options in CBD products with higher levels of THC. Fortunately, there are experts in dispensary branding and hemp business consulting who can guide you in the right direction.

Hiring an Agency you can Trust

Working with an experienced, specialized cannabis marketing agency is the best option. These companies can work with your current website, social media platforms, and digital marketing to create a campaign that not only attracts your ideal customers but ensures the marketing meets all compliance requirements.

These ad agencies have the tools, industry understanding, and the experience in marketing to create customized cannabis marketing campaigns for your business. They can also develop effective strategies for networking and affiliate marketing to grow your business. They can empower your digital presence with cannabis copywriters, cannabis rebranding services, cannabis graphic design, and a full suite of other areas for top performance and results.

Essential Mistakes to Avoid

Here are some of the central factors to consider with any cannabis marketing campaign:

• Avoid medical claims – it is good practice to provide links to reputable research papers on the use of medical marijuana. However, do not make any specific health or medical benefit claims in marketing. Google, Facebook, and other major organizations frown upon this practice and may even penalize companies that frequently utilize these tactics.
• No endorsements – while customers can write reviews on your business or your products, you cannot feature endorsements of any kind in the marketing or advertising of cannabis.
• No use – as with endorsements, it is prohibited to show the consumption of cannabis in any form in advertising.

It cannot be understated that most social media platforms, including Facebook, Instagram, and Twitter, have strict policies on the marketing of cannabis products. Be sure to understand the current policies before advertising or marketing on these platforms.

There are many different ways to market hemp products. With the federal legalization of hemp and CBD, the demand for all types of hemp formulations continues to increase. With these emerging changes, there is also a demand for professional hemp business consulting that drives results.

Standing Out From the Competition

Manufacturers of hemp products face a lot of local, national, and even international marketing competition. Working with specialized hemp marketing agencies is one of the most effective ways to increase your exposure to the desired end-user.

A very powerful and effective option in hemp marketing is the company website. Without a dynamic website, it is very difficult for consumers to become familiar with your products. It is even more difficult to make your brand recognizable in the various options on the market.

CBD & Cannabis Web Design

While SEO or search engine optimization does include the use of specific keywords, and this is a critical component to the success of a digital marketing campaign, it also includes the overall design of the website. It is vital to create a website that is easy to navigate, offers relevant, original content, and links back to other websites of authority.

Content Generation

A crucial part of hemp marketing is not about making sales but about providing useful information to end-users to build trust, authority, and brand recognition. Quality articles and blogs can be posted to social media sites, driving traffic back to the website.

Branding Consistency

Associating your brand and your products with what your target audience is searching for is essential. In using consistent branding and messaging, your brand becomes trusted, which is the key factor in successful cannabis marketing campaigns.

With the legalization of CBD products through the 2018 Farm Bill, manufacturers can now sell these products throughout the United States. However, there are still different state laws that apply to CBD products.

For example, Wyoming allows the sale of all CBD products with less than .3% THC, while in Virginia, the CBD products cannot contain more than 0.5% THC. Other states, including New Jersey, Connecticut, Illinois, Missouri, and many others, require that the product is approved by the FDA to be sold in the state.

Legal Considerations

An effective CBD marketing campaign ensures that any CBD product advertising and marketing is fully compliant with all state-level laws and requirements. This is an essential consideration if a hemp company is selling their products online and in different states.

Targeting the Right Audience

Before starting any CBD marketing program, it is essential to intimately know your target audience. For example, CBD salves and balms are often sold to athletes or those looking for ways to reduce muscle pain after a workout. CBD oils may be marketed to those looking for solutions to provide relaxation and reduce anxiety or to assist with overall health and well-being.

Marketing specific products to different groups of people is essential as part of the marketing strategy. Ages, interests, geographic area, and even income level play a part in targeting the right message to the right potential customer.

Finally, effective CBD marketing uses the right platform. This could include social media posts, banners and PPC advertising, websites, or even print and traditional marketing techniques. For most companies, online marketing will be the critical factor in building a receptive and loyal customer base.